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AutoTrader.com and Percussion to Present at Gilbane
Woburn, MA (PRWEB) May 26, 2009 -- AutoTrader.com, the ultimate automotive marketplace, and Percussion Software will be presenting a case study at the upcoming Web Content Management conference, Gilbane Conference San Francisco. Ben Turner, the Manager of Content Engineering at AutoTrader.com, will deliver a presentation titled "AutoTrader.com Goes High Octane: How Percussion's Adaptive Architecture Helped Autotrader.com Harness Third-Party Content and Become the Ultimate Automotive Marketplace". The presentation will be held at 1:30 pm on Wednesday, June 3 in the Concordia Room of the Westin San Francisco Market Street.
AutoTrader.com has been a customer of Percussion since 2001. Over the past few years, AutoTrader.com has dramatically increased the amount of content delivered to its sites as a means to educate car buyers and connect buyers with sellers. As recently as 2001, AutoTrader.com was publishing roughly 300 articles per year. So far in 2009, the organization has loaded nearly 4000 articles in the pursuit of getting the most powerful content to the most relevant segments. Turner's presentation will focus on Percussion's adaptive architecture and how the architecture has enabled the sourcing and delivery of expanding volumes of both internal and external content. He will detail how AutoTrader.com's custom applications allowed the organization to harvest content from anywhere, add relevance and purpose, and spur visitor action.
"With the help of Percussion CM System's adaptive architecture we were able to build custom applications that allowed us to access a large variety of content from several sources and swiftly deliver the content to the right location," mentioned Turner.
Joe Wykes, President of Percussion, will host the session.
Conference attendees can register for the presentation at www.percussion.com/high-octane
About Percussion Software Percussion is the provider of The Percussion Approach, a combination of our WCM, solutions and services that have a singular focus - driving business results through multiple online channels including websites, intranets, blogs, and mobile devices. The Percussion Approach allows marketers and line-of-business owners to create, analyze, and change online content and delivers the stuff that really matters - revenue, membership, or leads.
Percussion has been helping a broad cross-section of corporations, institutions and agencies generate online results, including Hotwire.com, ING Direct, Alliance & Leicester, Kohl's, U.S. Department of State, Vegas.com, The Washington Post, and the University of London.
About AutoTrader.com AutoTrader.com, created in 1997 and headquartered in Atlanta, Ga., is the Internet's leading auto classifieds marketplace and consumer information website. AutoTrader.com aggregates in a single location about 3 million new cars, used cars and certified pre-owned cars from thousands of auto dealers and private sellers. The site attracts more than 14 million unique monthly visitors. Through innovative merchandising functionality such as multiple photos, videos, detailed descriptions and comprehensive research and compare tools, AutoTrader.com unites new and used car buyers and sellers online to improving the way people research, locate and advertise vehicles. AutoTrader.com is a majority-owned subsidiary of Cox Enterprises. The venture capital firm Kleiner Perkins Caufield & Byers is also an investor. For more information, please visit www.autotrader.com.
More information can be found at www.percussion.com
Contact: Bill Beardslee Percussion Software +1.781.835.1277 bill_beardslee (at) percussion.com
Percussion Software is a registered trademark of Percussion Software. All other registered trademarks and trademarks mentioned herein are the property of their respective owners.
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This press release has been reprinted from PRWEB per the terms and conditions of the copyright notice.
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